- Basic definition: “Story” is one of those crazy English words that not only can mean opposite things (a lie or a factual news report) or something completely different, like: How many stories are in that building?”
- Learning Styles: How media production engages all of the learning styles — hearing seeing touching moving — and also can involve both individual and team work.
Presentations in Chile for the U.S State Department
For one week in March, I will be traveling from the northern Atacama Desert to the Central Valley in Chile, showing English-language teachers how they can use digital storytelling in their curriculum. My message is simple: Visual and audio literacy have become essential language skills, now that we can hold the Internet in our hands to read.
I will travel to Arica, Antofagasta, and Santiago for the U.S. State Department’s English-Language Program from March 8-15. My four presentations will include some of the basic elements that I lectured on for the State Department last year in New Delhi, India and Kathmandu, Nepal. Researching those presentations persuaded me that the extra time and training required to add multimedia to language programs is worthwhile. I saw that a number of teachers worldwide are successfully combining language literacy with visual literacy.
Experience shows that digital storytelling motivates students to write and revise, to perform, to analyze which words can be replaced with images for more impact, to develop audio and video editing skills, and to understand how reactions can be evoked by music, sounds, and images–for good and bad.
The reasons these pioneering teachers are doing this are the same reasons that I have been learning to create videos to accompany my written articles. Today we all need multiple literacies.
Steve Jobs’ presentation secrets boiled down to three
Rule #1: Create a Headline for Your Product, Service or Idea: “Apple always creates a one-sentence description for the product,” Gallo said. “I call it a Twitter-friendly headline because it’s always under 140 characters.: Example: In 2008, when Jobs introduced the MacBook Air, he did so with the line “The world’s thinnest notebook.” Said Gallo: “It positions it in your mind. It’s not a tagline. It’s an actual description.” If you can’t describe what your product is clearly and concisely, he added, “go back to drawing board.”
Rule #2: Introduce an Antagonist: “For every great novel, there’s a hero and a villain,” Gallo said. Example: before Jobs showed the world the iPhone, he spent several minutes going over the smart phone marketplace and noting what competitors lacked. Apple’s popular “I’m a Mac and I’m a PC” commercials do the same thing, setting up a supposedly inferior rival and demonstrating Apple’s superiority. “Sometimes,” Gallo noted, “the villain is a problem in need of a solution.”
Rule #3: Strive For Visual Simplicity: “There are no bullet points in a Steve Jobs presentation,” Gallo said. “That’s mediocre. It’s what everyone does.” Instead of relying on words, Gallo said, “think pictures, images.” Consider the way Jobs explained the iPhone touch screen – with a picture of a finger on the screen. To illustrate the thin frame of the MacBook Air, Jobs used a picture of an office envelope with a notebook sticking out. “It’s visual simplicity,” Gallo said.”
Note: I may, or may not buy this book, because the most critical reviewer said that Gallo offered about the same strategies as Presentation Zen, Slide:ology and Brain Rules. I’ve learned and marveled at the first two books.
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